Green Baranja / Baranya – greening the tourism through innovative products in joint nature and landscape heritage

Project aim is to improve sustainable economic development and nature management in Croatian and Hungarian Baranja/Baranya region through unique green tourist products, joint marketing and festivals. Project area is Baranja in HR and Baranya megye in HU. Three protected areas are included in project Kopacki Rit Nature Park (HR), Danube-Drava National Park and Western-Mecsek Hills Landscape Protection area (HU). Together with Baranja/Baranya they form unique natural – cultural area divided by administrative boundaries. For a long time these areas were divided with HU-HR strict border with  limited human activities. Result of that is preserved nature what great potential for development of environmental friendly tourism, but another result is unemployment, lack of tourism facilities, lack of marketing and crossborder  cooperation.

Project will develop strong regional tourism identity and joint cross border green tourism programs which will be  promoted to local communities, minorities, domestic and foreign tourist operators, educational institutions and bussines sector.  Project will create new innovative green tourism facilities/infrastructure and events/festivals within the area of Drava and Danube. The partners will intensively cooperate during implementation of project activities in joint project management, experience sharing, marketing, Land art, events and attractions development. Project will – develop 16 Land art installations, 2 tree houses, educational and tourist facilities,7  information boards, reconstruct cultural and other heritage for 4 visitor centres, organize watertour-guide course, secure equipment for active and green tourism, canoeing, brend Zlatna Greda as environemntal friendy, organize 4 festivals with HU-HR participants. All activities and programs will be impelemnted in protected areas or in  buffer zones.

Joint green tourism programs will connect activities in 2 protected areas in one program. New uniques attractiveness – Land art with 16 installation in HU – HR will be promoted thorugh catalogue and mobile applications that will guide visitors though nature and art. Open days and study tours with a promotional goal of new investments and offer will be organized in Baranja/Baranya. Jointly organized study tours (tourist operators, media, schools), web, mob app., info hot spots and printed materials will strongly promote region and newly developed cross border activities. New attractions, festivals and marketing campaign will increase interest of tourism sector and will create systematic long-term cooperation of partners (DDNPI, Zeleni Osijek, Bilje municipality) in the green tourism implementation and protection of this unique and common natural and cultural heritage. All printed materials and products will be trilingual (HU-HR-ENGL) in order to raise knowledge on languages and to allow easer cross-border communication between local people. Main target groups are Tourist boards, agencies, pupils, providers of tourist services, media, cultural organisations, rural tourism households, nature management authorities, bussines sector, tourists. This project fits into the Programme priority as it strengthen existing eco tourism facilities and routes like Eurovelo Danube 6 and 13 route, Pannonian peace trail, canoeing and walking programmes thorugh new investments in Land art, festivals, tree houses, building capacities for canoeing, greening the visitor centres and new tourism facilities.  7 info points will be placed to promote new and existing tourism programs and localities, also those one established in previous projects. Nature, culture and art festivals will increase visibility of region and new offer, but also strengthen cross border cooperation. Strong marketing, festivals, env. friendly visitor centres and new attractions (Land art, tree houses, virtual 360 panorama tours, mobile applications, cyclists solar hut) will increase no. of visitors in region.

Project duration is 20 months.

Gallery:

Kick off conference – Green Baranja / Baranya

Links:

Interreg V-A Hungary-Croatia Cooperation Programme 2014-2020

http://www.huhr-cbc.com

Općina Bilje

http://www.bilje.hr/

Duna-Dráva Nemzeti Park Igazgatóság

http://www.ddnp.hu/arak

Lead Beneficiary                                                                Partners

The content of the webpage is the sole responsibility of Green Osijek and can under no circumstances be regarded as reflecting the position of the European Union and/or the Managing Authority.

26-02-2018